Lending Concepts and Realty Concepts Exclusive Client Benefits
LC + RC: Everything Under One Roof
Lending Concepts is the dedicated mortgage partner and sister company of Realty Concepts. Our Lending Concepts Loan Officers offer personalized service and will communicate with you and your clients throughout the loan process so that it runs as smoothly as possible. Lending Concepts LOs understand our culture and work hard to meet your clients’ needs.
We offer two sister company benefits for RC clients
1. Homebuyer Advantage
Lending Concepts will pay for the appraisal for any buyer of an RC listing. This applies even if the buyer is represented by an outside brokerage, provided they finance through Lending Concepts.
- Note: Borrowers pay for the appraisal upfront and receive a full credit back at the close of escrow.
To take advantage of this program, the listing agent must:
- Promote it in the agent only remarks in the MLS
- Place this flyer on the kitchen counter of the listing. Flyers can also be found in the Document Center.

2. 1/2 Off Appraisals for RC Clients
For all other transactions, any Realty Concepts client using Lending Concepts for their purchase or refinance will receive 50% off their home appraisal costs.
How to get started
To trigger these benefits, simply introduce your clients to the Lending Concepts team during the pre-approval phase.